Marketing to the hard to reach Youth Market

Pierre Rademaker — Pricing your creative services

David M. Dawson will address SLOCAMA on emerging technologies and tactics aimed at reaching this hard-to-reach young generation.
 
San Luis Obispo, CA- San Luis Obispo Creative and Marketing Alliance (SLOCAMA) welcomes interested business professionals to their next meeting, scheduled for Tuesday, September 16th at 5:30pm. This month's featured speaker is Data Based Marketing founder David M. Dawson. David will speak about the impending social shift from baby boomers to millennials as well as how to market to all of these audiences.
 
David M. Dawson has a 28 year professional marketing career. He created Data Based Marketing in 1985, at the dawn of desktop publishing. His agency specializes in the credit union industry, with a nationwide client list. Dave is a recognized industry expert and is regularly asked to speak at national conferences. He most recently presented at the prestigious 2008 Aerospace Conference.
 
SLOCAMA endeavors to bring local communications professionals together to collaborate on projects and to offer a forum for networking and educational seminars related to marketing. The group was formed in 2004 and has 75 active members.
 
Membership dues are $50 per year for individuals, $35 for students and $150 for companies (cost depends on number of memberships desired), and includes upcoming mixers and educational seminars, dates and topics to be announced. Meetings are on the third Tuesday of each month at 5:30pm at BIG IMAGES/iiiDESiGN 767 Francis Ave, San Luis Obispo. Interested parties may attend two meetings before joining. For more information, contact Missy Reitner at (805) 595-1363  or missy@iiiDESiGN.com.